Which is an example of primary research?

Which is an example of primary research?

• A. An industry report review.
• B. A survey collected from the target audience.
• C. A textbook chapter.
• D. An article from a magazine.

Answer: (B)

Primary research means collecting new data directly from people or sources for a specific purpose. A survey collected from the target audience fits this, because you design questions, gather fresh responses, and analyze them to answer your particular question. The other options involve information that already exists or has been summarized from existing sources—an industry report review, a textbook chapter, or a magazine article—so they are considered secondary research.

Primary research means collecting new data directly from people or sources for a specific purpose. A survey collected from the target audience fits this, because you design questions, gather fresh responses, and analyze them to answer your particular question. The other options involve information that already exists or has been summarized from existing sources—an industry report review, a textbook chapter, or a magazine article—so they are considered secondary research.